Product Promotion | Vancouver, Canada

Producer, Director, Editor: Chian Yu

How It Started

The project began as a short form video campaign to increase product exposure through trend-driven social content. The strategy was to use familiar editing styles to reach Gen Z users, build brand recall through repeated slogan placement and consistent audiovisual language, and help the product compete more directly with tools like CapCut.

Issues to Solve

The challenge was balancing trend relevance with brand consistency. The videos needed to feel native to fast-moving platforms and appeal to younger audiences, while still carrying a clear brand voice. They also needed to stand out in a crowded space where tools like CapCut were already strongly linked to trendy social content.

Final Result

The campaign increased exposure among younger audiences, generated high engagement, and supported more downloads. It also helped turn short form attention into stronger brand recall and gave the product a more competitive presence on social media.