Product Promotion | Vancouver, Canada

Producer, Director, Editor: Chian Yu

How It Started

The project began as a short-form video campaign designed to increase product exposure by tapping into trending visual styles on social media. The goal was not only to reach new Gen Z users, but to leave a lasting brand impression rather than a one-time visual hit.

Issues to Solve

Short-form content moves fast, and trends change even faster. The challenge was to stay culturally relevant while maintaining brand consistency. The videos needed to feel native to social platforms, energetic and playful, without losing clarity around what the brand stands for.

Final Result

Through continuous social media trend research and real-time execution, the campaign paired popular editing effects with custom motion graphics that matched a younger visual language. The brand slogan was embedded across every short video and reinforced with voice audio that synced closely with the motion design, strengthening recall and recognition. The result was higher exposure among younger audiences, strong engagement across platforms, and a noticeable lift in downloads driven by both visual appeal and brand resonance.